Egg Drop Marketing - Part Deax
Gotten a couple of responses about the difference in marketing of my church's Egg Drop last Saturday (True North Church of Garner, NC) and our gym's marketing efforts. My buddy Jess, web guru, gave a few that you can see in his comments. The one that I completely ignored in my comments but should have put #1 is that God recognizes lion chasers. Jess, myself, and our pastors are finishing a book called "In a Pit With a Lion on a Snowy Day" by Mark Batterson. He spends the book relating biblical stories and personal experiences that convince him that God wants us to take risks, to chase lions instead of cowering from them.
It may not seem like a huge risk, but trust me, this Egg Drop was a big risk for our church. If it had turned out poorly, our church would have suffered greatly in many ways. But I believe that God appreciates taking risks if done for the right reasons. And this was, certainly, done for the right reasons - to reach the community with an event for them and to share our church's joy in Easter with those surrounding us.
Does God love entrepreneurs, then? Believe me, new business owners take risks! I believe that if a person feels the skill set he has been given or developed matches entrepreneurship and he or she has the courage to step out and do it, that God does honor that and love it. I also believe that if someone enters the entrepreneurial world strictly to make a killing or to profit from others, God does not honor that. Maybe that is one of the main reasons so many small business fail - people get in them for the wrong reasons, into areas that don't match their passions or skills, and God doesn't give his blessing to that process.
I'm embarrassed I didn't mention this as a reason for the success of the Egg Drop compared to our occasional struggle to market - because God helped us. I think it can be that simple.
Jess has gotten the video up on Google video. Very, very cool!
It may not seem like a huge risk, but trust me, this Egg Drop was a big risk for our church. If it had turned out poorly, our church would have suffered greatly in many ways. But I believe that God appreciates taking risks if done for the right reasons. And this was, certainly, done for the right reasons - to reach the community with an event for them and to share our church's joy in Easter with those surrounding us.
Does God love entrepreneurs, then? Believe me, new business owners take risks! I believe that if a person feels the skill set he has been given or developed matches entrepreneurship and he or she has the courage to step out and do it, that God does honor that and love it. I also believe that if someone enters the entrepreneurial world strictly to make a killing or to profit from others, God does not honor that. Maybe that is one of the main reasons so many small business fail - people get in them for the wrong reasons, into areas that don't match their passions or skills, and God doesn't give his blessing to that process.
I'm embarrassed I didn't mention this as a reason for the success of the Egg Drop compared to our occasional struggle to market - because God helped us. I think it can be that simple.
Jess has gotten the video up on Google video. Very, very cool!


That's the kind of positivity that I like to see you swinging towards Kurt. My kudos to Jess.
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