As I've pondered our marketing efforts over the last several weeks, it becomes so tempting to try to do more, attract more types of customers, to get more revenue in the door. I know we could try to do this - get a program for seniors, attract high school swim teams with a special program, get women in the door of our "Men's Personal Training Gym." Its tempting.

Then I ran across this blog from Seth Godin, one of the great small business bloggers out there.

The line that really hit me is this: "If you have to compromise what you do just to keep doing it, what's the point?"

He's nailed it. I don't ever want to see a picture of our Athletic Nation gym with a banner advertising "Lottery tickets For Sale", or "24 Hour Fitness". That isn't what we do. As Seth says, we have a chance for greatness - why compromise?