Here's a quick list of what has got my mind occupied with our Athletic Nation gym:

1. How do we attract customers?

We've tried direct mail (no luck), networking (we're still seeing how that works), personal contacts (that's how we've gotten all our customers so far). Coming up, we've got a seminar called "Live Smart" led by Clay (Wednesday, February 27th from 7-8:30 at our building on 1003 High House Road - free with good info if you're interested) so we'll see how that goes.

2. Will we run out of money?

We aren't even near the breakeven point, nor should we be after only being open just under 2 months. Our business plan projects breakeven at about the 9 month point. I'd really like it to be sooner!

3. Are our customers getting what they need?

I think so, at least with our limited numbers so far. It needs to be kept track of, though.

4. Will we run out of money? (Sorry, that's a biggie - I think about it a lot as do most business owners. We worried about that in my orthopaedic group at various times. I don't know that this one ever goes away completely.)

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What is Athletic Nation? Here is a video that captures the spirit of what we're all about: